Reports

In March 2024, we surveyed 21,000 UK students aged 11 to 18 to learn more about how they make choices about their futures. This report shares five key findings about who they go to for advice, how they like to research, and the most important factors to them when choosing a career or university.

This report looks at Unifrog’s impact over the past academic year and explores how the work we're doing with our employer and HE partners is helping to make sure every young person reaches their best next step, whatever their background. 

This report looks at Unifrog’s impact over the 21/22 academic year and why it's been one of the most important years to date in our mission to level the destinations playing field.

This report analyses the Unifrog platform data from over 1 million students and 5,500+ student survey responses to explore the challenges facing disadvantaged students when it comes to accessing careers guidance and their next steps. It has 6 key findings, regarding:

• The shortlisting disadvantage gap
• Regional differences
• The importance of early intervention
• Initial signs of progress
• Students’ focus on their employability
• The challenges for first-in–family students

This report looks at a year's worth of data including 15,000+ student survey responses and the Unifrog platform behaviour of 700,000 students to assess the impact of the pandemic on students' Higher Education choices and wellbeing. 

It has 7 key findings, regarding:

• The likelihood of another record admissions cycle
• Increasingly aspirational students
• The importance of teacher support
• Students' struggle to stay motivated
• Demand for in-person open days
• The popularity of Business degrees
• Reluctance around online-only teaching

Based on 6,000+ student survey responses and expert input from Skills Builder, PwC and teachers across the UK, this report looks at the pandemic’s impact on students’ skills development, and its impact on their attitudes towards future careers. 

It has 7 key findings, regarding:

• Students’ concerns around future employability
• The perceived importance of job security
• Pandemic growth industries
• A boost for independence
• Difficulties in developing skills for careers
• The lockdown’s impact on teamwork and leadership
• The shift to virtual work experience

With case studies from Skills Builder, PwC, and international school counselors, as well as survey responses from 500+ students, this report explores the pandemic’s impact on students’ skills and future careers. 

It has 7 key findings, regarding:

• Students’ concerns around future employability
• The perceived importance of job security
• Pandemic growth industries
• A boost for creativity and aiming high
• Difficulties in developing skills for careers
• The lockdown’s impact on teamwork and leadership
• The shift to virtual work experience

We analysed 6,500 survey responses and the Unifrog platform behaviour of almost 1 million UK students to examine the continued impact of the COVID-19 pandemic on students’ wellbeing, and their attitudes towards higher education and studying abroad. 

The report has 6 key findings, regarding:

1. The particularly negative impact on Year 13s
2. How teachers’ support is linked to wellbeing
3. Girls’ concern over upcoming exams
4. The value of in-person teaching
5. Declining interest in studying abroad
6. The effect of COVID-19 and Brexit on HE

We analysed 700+ survey responses, and the Unifrog platform behaviour of 64,000 students in international schools around the world, to assess the continued impact of the COVID-19 pandemic on students’ wellbeing and higher education choices. 

The report has 6 key findings, regarding:

• Increased motivation to apply for HE
• The value of in-person teaching
• Growing interest in Australasia
• The impact of Brexit and US politics
• How teachers’ support is linked to wellbeing
• Student’s concern about upcoming exams

This report analyses 2,500 student survey responses and the Unifrog platform behaviour of over three quarters of a million students to investigate the immediate impact of the crisis.

It has 6 key findings, regarding:

1. The impact on motivation levels
2. How teachers’ support is linked to wellbeing
3. Time spent on social media each day
4. Uncertainty around apprenticeships
5. MOOCs: the COVID-19 success story
6. Increased interest in pandemic-related careers

With expert input from the Department for Education, Sir John Holman, and organisations including WhiteHat, Positive Group and Causeway Education, the report provides essential actions for teachers and advisors.

This report analyses survey responses and the Unifrog platform behaviour of 57,000 students in international schools around the world to look at the impact of the COVID-19 pandemic on students’ choices. 

It has 6 key findings, regarding:

• Student’s motivation to study and do well
• The impact on psychological wellbeing
• Difficulties around decision making
• Support from teachers and counselors
• Ongoing Brexit uncertainty
• The pandemic’s boost for MOOCs

With expert advice from international school counselors, university admissions staff, and organisations including The Open University, Positive Group and The University Guys, the report provides useful guidance for teachers and counselors.

Our first report looks into the future by analysing how half a million UK students use the Unifrog platform.

It has 6 key findings, regarding:

1. Disadvantaged students and Oxbridge
2. Young people's aspirations across all education pathways
3. Studying outside of the UK
4. Role models for state school students
5. Liberal Arts: the new kid on the block
6. Closing the gender gap in STEM

Featuring case studies of leading educators, it also examines how schools can put learnings from the data into practice. Download the report instantly below.