Back Webinar signup
Our webinars are completely FREE! Just sign up below and we will email you a link.
The economics of fast food: how companies like McDonald's and Starbucks compete for your money
For students
This webinar from the University of Manchester will explore the economic strategies behind two of the world’s most recognisable brands, McDonald’s and Starbucks. How do these companies use pricing strategies, brand loyalty, and menu design to attract customers? Explore key concepts like market structures and consumer behaviour using real-world examples from the fast-food industry. This talk will provide interesting insights into the economic forces shaping your everyday dining decisions.