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Making iconic brands: product innovation or creative advertising?
For students

Have you thought about what makes brands like Apple and Nike the icons they are? Most people think it comes down to product innovation. Join Dr. Tim Hill, Director of Studies for Business at the University of Bath, as he explores why this might not be the case. Discover why the route to becoming an iconic brand doesn’t always lie in good research or radical ideas, but in creative advertising. Perfect for students interested in business, marketing, or entrepreneurship!

When

Tuesday 1 April @ 16:30 UK time

Duration

45 mins

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University of Bath

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Making iconic brands: product innovation or creative advertising? For students

Making iconic brands: product innovation or creative advertising?
For students